Open Business Models et Comment générer des revenus ?

From Communauté de la Fabrique des Mobilites

Cette page rassemble des éléments de base pour comprendre et explorer des modèles d'affaires s'appuyant sur des ressources ouvertes. Le sujet des modèles d'affaires est intimement lié au sujet des licences. Il s'agit d'expliquer comment un acteur économique à, dans certains cas, intérêt à ouvrir les droits d'une ressource propriétaire (approche Open Source) ou à mettre en commun sa ressource en utilisant une licence à réciprocité.

Il s'agit de décrire ici un ou plusieurs exemples concrets dans les domaines des mobilités.

Understand open source-manufacturing in 30 minutes

In the article  ‘Why content sharing might just be good for business’, American lawyer Sarah Hinchliff Pearson explains how the internet opens up for possibilities for creating completely new connections to clients and potential co-creators, and how new perspectives on copyright allows for new ways of doing business. The article is primarily concerned with digital content, but a lot of the points are valid when it comes to physical products as well.

The next resource is an article by Canadian Paul Stacey, one of Sarah's colleagues, and with whom she is currently working on a book on the subject. In the article ‘What is an open business model and how can you generate revenue’, he deals with an essential aspect of applying the open source concept in business: It requires a business model which ensures that openness is an integral part of your business and that it is clear how the interaction will be beneficial to both your clients (co-creators) and your company.

We are starting to see some emerging patterns across the many open source-based business models appearing around the world. French researcher and author Louis David Benyayer has written about this and has identified these main categories by mapping out hundreds of business models:

  • Platform: The company creates a platform that allows clients and contributors to interact and create open source products, and thereby create value for themselves. The company can select the best contributions and commercialise these. Example: Furniture company OpenDesk.
  • Hybrid: The company creates an open source product, to which the public has free access. While the company doesn't earn money directly, they create the opportunity to earn money from additional products and services. Example: Tech-giant Google.
  • Dual: In the dual models, the company uses different licenses for different purposes. In other words, the licenses specify how their open products can be used in various contexts. This might mean that the customer is allowed to use the products for free for non-commercial purposes, but that commercial use costs money. Example: Cardgame producer Cards Against Humanity.
  • Contributory: With this approach, a community of co-creators surrounds the product, and the company's research and development is placed externally in such a way that the community is where updates or brand new products for the company are developed, while also allowing the company to use the ideas and content created. Example: The software system Linux.